I dreamt up Rosa Bloom in 2008, driven by a desire to
create beautiful clothes that evoke a sense of
freedom and transformation. The brand has evolved
in many ways since then, but my core purpose
remains: to create wearable happiness.

Read on to learn more.

As a teenager I was inspired by UK festival culture, especially the spirit of freedom, expression, and playfulness of the flourishing festival scene. 

From day one, my vision with Rosa Bloom was to create clothing outside the realm of the mainstream fashion world. 

From the very beginning, Bali in Indonesia has been an integral part of the Rosa Bloom story. 

We work with a female-led family business, and every sequin is stitched by hand.

My aim is to design and manufacture clothes with great care, and to make decisions that prioritise quality, the planet, and the people in our supply chain.