MEET THE MAKERS

OR READ ON...
THE PEOPLE BEHIND THE CLOTHES
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Handstitch artisans in Bali. Front row from left: Ibu Rodah, Ibu Hailuman. Back row from left: Ibu Alsabah, Ibu Sulaila

From the very beginning, Bali in Indonesia has been an integral part of the Rosa Bloom story. Since my first adventure there in 2009, I have spent a lot of time in Bali, working with makers and learning about the island's rich culture and way of life.

On my second trip, in the early days of the brand, I was lucky to meet Annie, a Balinese woman who ran her homegrown tailoring business from the ground floor of her house in the capital, Denpasar.

Annie had separated from her husband, and taught herself pattern cutting and dress making, so she could generate an income to support her and her three daughters.

02Rosa and Annie with some of her staff sitting together in front of a building

Rosa, Annie, and some of her team, Bali 2018

GROWING TOGETHER

A partnership evolves

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Checking a finished piece ready for packing: from left, Ibu Suci, Ibu Annie

Since we met, Annie's business has grown in tandem with mine. She now works from a light and airy purpose-built factory, with over a dozen employees, and makes our entire range.

Annie’s youngest daughter, Meilia, now works with her. Meilia's fresh, innovative perspective is having a positive impact on their business, through initiatives like securing government grants, and building partnerships with the local university.

Since that first meeting, I have spent many months working alongside Annie and her team - and when I say alongside, I mean literally sitting at a table together for hours on end. This has fostered a high level of transparency, and a strong working relationship built on mutual trust and integrity.

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View of Annie's new workspace, Bali 2023

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Meilia and Annie at my wedding, UK 2018

Over the years, a dear friendship has grown, and in 2018, Annie and Meilia travelled to the UK to be guests at my wedding. It was an unforgettably special experience to have them there. (Although Annie has since told me that the UK was too cold for her - despite the fact their visit fell during a summer heatwave!)

A quality that cannot be replicated

STITCHED BY HAND

Every sequin on a Rosa Bloom piece is stitched by hand, by a team of skilled women artisans in a rural village in northern Bali.

When Annie met a woman named Mariati during a bus ride many years ago, the two women became firm friends. Annie taught Mariati the art of decorative hand embroidery, and Mariati passed these skills on to her neighbours. A few years later I appeared on the scene, and these unique hand-stitching skills combined with my scale-like sequins created the distinctive Rosa Bloom aesthetic that has become the brand's signature.

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07Person wearing a floral dress and holding a needle and thread with a bowl of colourful sequins on her lap

There are now over 200 women in Mariati's local area who have been trained in the art of hand-stitching, and who work on our pieces.

There aren't many job opportunities in this region of Bali, and the women have shared with me how the income and flexibility of this work has benefited their lives: many have been able to afford a better education for their children; and they can fit the work around caring for their families, as well as seasonal jobs like clove harvesting, an important industry in the local area.

08Three people holding hand-stitched sequin garments and signs reading 'I made your clothes' standing in a scenic outdoor setting
09Hands holding a name tag with text on it against a colorful background

Every garment bears a tag with the name of the woman who stitched the sequins, so when you buy from us, you can see who worked on your piece.  

Making a positive impact on the humans in my supply chain is deeply important to me. I'm dedicated to continue learning, and finding ways to keep improving every step of the way.

Two women holding a sequin embroidered garment and laughing in an outdoor setting

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